About Me
As a digital marketing expert, I am passionate about helping businesses like yours achieve their marketing goals through the power of social media and Facebook ads. With over 5+ years of experience in the industry, I have developed a deep understanding of what it takes to drive results in the constantly evolving digital landscape.
About My Service
My services include social media management and Facebook ads optimization, both of which are essential components of any successful digital marketing strategy. Through social media management, I can help you build a strong presence on social media platforms, engage with your audience, and increase brand awareness. Facebook ads optimization, on the other hand, allows me to help you target your ideal audience, drive traffic to your website, and increase conversions.
Relevant Experience
2023
Content Strategist / Social Media Manager
JDCorporation
This industry focus on Food and Beverage where my main task is to create contents for food distribution, Franchise restaurants, advertising and printing. I help this company plan the monthly social media contents strategy. Manage the graphic artist, support with other creatives needs like voice overs, run and monitor the Ads per brand and objectives, analyze metrics and submit reports.
2022
Social Media Marketing in Health and Fitness
Health by Ratio
This company offers services in health and wellness training for mobility and balance. Madison the CEO runs a YouTube Channel where he share techniques on how to improve mobility after a serious injury trauma of a patient. We focus on Facebook and Instagram and I also help him edit some of his videos.
2021
Social Media Manager
Kaldrop
This business operates digitally and this was my first SaaS company I worked with. They run an Ecommerce software, that helps ecommerce business owners optimize their listings in their store. I am working as a Facebook Moderator and a YouTube Manager where I schedule and manage the SEO of the channel to generate more organic views
2020
Social Media Manager / All Around Digital Marketing Manager
Little Chris Music
I supported Chris in the middle of the pandemic making him get his Blue check mark on Instagram by selling his merch, music and his course teaching kids to adult guitar and music. I worked in creating contents for him on social media like Facebook, Instagram and his website.
2019
Social Media Manager/ Ads Manager
Next Holiday Travel and Tours
Tarek runs a travel and tours business that brings tourist to Israel/ Holy Land. He is the operator and the CEO of this tour packages and branched out here in the Philippines. I have been working with him as hi graphic artist, ads expert and social media manager
2018
Social Media Manager / All Around Digital Marketing Manager
TST Travel and Tours
Miss Yna is the first person I worked with as a newbie Freelancer and she trusted my expertise in Social Media Management. She runs a travel and tours company and she is the one who introduced me to Mr. Tarek which is also an operator for travel and tours.
Education, Certification, & Others Works
Associates Degree for Business Administration Major in Entrepreneurship
Harvard Online Business School, Harvard University
2021 -2022
Graduated
Bachelor's in Arts Major in English
Capiz State University
Case Study
Case Study: JDCorp
Client Goals: Fresh new Content to appeal to audience, Ads Monitoring
Strategy Implemented: I developed a social media management strategy that focused on creating engaging content that highlighted product options and unique atmosphere. I also developed a Facebook ads campaign that targeted potential customers in the local area, encouraging them to visit JDFoods and try their delicious sauces options.
Results Achieved: The social media management strategy resulted in a 20% increase in engagement on JDFoods and other brands social media channels, with more customers leaving positive comments and reviews on their posts. Our Facebook ads campaign resulted in a 30% increase in website traffic, with more customers visiting JDFoods website to learn more about their sauces options. Most importantly, sales atJDFoods increased by 15%, with more customers visiting thewarehouse and leaving satisfied with their experience.
Service Offerings
Social Media Management:
- Development of social media strategy and content calendar
- Content creation (including graphics, photos, and videos)
- Community management (responding to comments and messages)
- Social media advertising (including audience targeting and ad design)
Facebook Ads Optimization:
- Campaign strategy development
- Ad creation (including ad copy and visuals)
- Audience targeting (based on demographics, interests, and behaviors)
- A/B testing of ads for optimal performance
- Campaign monitoring and optimization to improve ROI
Content Creation:
- Creation of blog posts, articles, and website copy
- Development of visual content, including graphics, photos, and videos
- Copywriting for social media posts, email campaigns, and ads
Email Marketing:
- Strategy development and campaign planning
- Email template design
- List segmentation and management
- A/B testing of email campaigns
- Campaign monitoring and optimization to improve open and click-through rates
Analytics and Reporting:
- Regular reporting on campaign performance and ROI
- Analysis of website traffic, engagement rates, and sales figures
- Ongoing monitoring and optimization of campaigns to improve results
Strategy Development
Discovery Phase
During this initial phase, I work with my clients to understand their business objectives, target audiences, and current marketing efforts. I also conduct research to better understand their industry, competitors, and audience behavior.
Strategy Development
Based on the insights gained during the discovery phase, I develop a comprehensive digital marketing strategy that outlines the tactics and channels I will use to achieve our clients' goals. This includes a detailed content strategy, social media strategy, email marketing strategy, and advertising strategy.
Implementation
Once the strategy has been approved, I begin implementing the tactics outlined in the plan. This may include creating social media content, designing ad campaigns, developing email marketing campaigns, and optimizing website content.
I monitor the performance of our campaigns closely, using data and analytics to make informed decisions about where to allocate my resources for maximum impact. I also regularly communicate with my clients to ensure that they are informed about the progress I am making and any adjustments I am making to the strategy.
Monitoring and Optimization
Selected Works
JDFOODS
2023
Health By ratio
2022
Little Chris Music
2020
Next Holiday Travels
2019
KALDROP
2021
TST Travel and Tours
2018
"The best social media manager"
Daniel Uzaan
KALDROP CEO
Cherry is incredibly professional, and helped us with our Facebook, IG, and YouTube marketing from content planning, video editing, to organic engagement. She is a social media marketing powerhouse.
Madison Doubroff
Health By ratio
Connect with me
Cherilyn Adrien
cherilyngadrien@gmail.com
+639162922488
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